Criteo secures AI - Advertising category win at SBR Technology Excellence Awards 2024

Its Commerce Media Platform, powered by its innovative AI engine and DeepKNN technology, transforms digital advertising with precision targeting and optimisation.

Criteo has been honoured at the SBR Technology Excellence Awards 2024, securing a win in the AI - Advertising category, highlighting its significant contributions to transforming the advertising landscape. As a global commerce media company, Criteo's Commerce Media Platform stands out for leveraging cutting-edge AI technology to address the complex challenges facing marketers in today's digital ecosystem.

At the heart of Criteo's success is its powerful AI engine, designed to navigate the vast and intricate commerce data landscape. This engine employs advanced machine learning techniques to distill actionable insights from data aggregated across advertisers, brands, publishers, and retailers. Criteo's technology simplifies the marketer's task, enabling precise targeting and optimisation of advertising outcomes amidst the noise of digital consumer interactions.

DeepKNN, or "Deep Learning Representation for K-Nearest Neighbors Search," marks a pivotal innovation in Criteo's advertising toolkit. This technology enhances the effectiveness of advertising campaigns by utilising deep learning and vector database technology to refine product recommendations and align them more closely with consumer interests.

DeepKNN processes product and consumer data into vectors, stored in a Vector Database (VectorDB) for real-time retrieval. This approach ensures that product recommendations are dynamically updated to reflect the top interests of each consumer, greatly improving the relevance and impact of advertising efforts.

Criteo's implementation of DeepKNN not only showcases the fusion of vector databases with deep learning but also sets a new standard for performance advertising. Advertisers leveraging this technology experience marked improvements in campaign results and ROI, benefiting from tailored recommendations that resonate with individual consumer preferences. DeepKNN's ability to segment audiences based on shared behavioural traits enables targeted advertising that maximises engagement and conversion rates.

"Figure 1: The process of indexing products in a VectorDB: Step 1) Ingest all the unstructured product information available (images, text, user activity). Step 2) Transform them into vectorial representations via deep learning. Step 3) Store them in the VectorDB."

Figure 1: The process of indexing products in a VectorDB: Step 1) Ingest all the unstructured product information available (images, text, user activity). Step 2) Transform them into vectorial representations via deep learning. Step 3) Store them in the VectorDB.

Figure 2a: Audience generation using search in a VectorDB: Starting from a product, we look up its vector in VectorDB, retrieve the closest user vectors, and return them as part of the relevant audience.

"Figure 2b: Recommendation using search in a VectorDB: Starting from a consumer, we look up their vector in the VectorDB and retrieve the closest product vectors and return them for recommendation." — Figure 2b: Recommendation using search in a VectorDB: Starting from a consumer, we look up their vector in the VectorDB and retrieve the closest product vectors and return them for recommendation.

Moreover, DeepKNN's efficiency in real-time decision-making and data retrieval underscores its value in performance advertising, where timing is crucial. The system's deep analysis of ad content reveals patterns and connections that resonate with target audiences, empowering advertisers to craft more compelling ad creatives.

During its beta release within Criteo's retargeting recommendation system, DeepKNN demonstrated significant improvements across all engagement metrics. Clients observed notable increases in click-through rates and attributed revenue, with uplifts often surpassing 10%. This performance underscores DeepKNN's transformative impact on advertising effectiveness and efficiency.

Criteo's recognition at the SBR Technology Excellence Awards 2024 celebrates its leadership in integrating AI into advertising, driving better commerce outcomes, and setting new benchmarks in the industry. By continuously innovating and refining its AI-driven solutions, Criteo is reshaping how marketers connect with consumers, heralding a new era of personalised, efficient, and impactful advertising.

The SBR Technology Excellence Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's outstanding contributions in pursuit of technological innovation, please contact Jane Patiag at jane@charltonmediamail.com.

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