Media & Marketing
ComfortDelGro's Moove Media begins trial of smart taxi-top billboards
The trial will last six months.
Frasers Hospitality REIT Australia unit sees tax rate rise to 37.5%
With the higher tax, the unit expects a $1.3m drop in distributable income for FY2024.
Noontalk Media enters $2m interest-free loan deal with CEO Dasmond Koh
The loan shall be repaid in full at any point on or after 1 July 2026.
mm2 Asia appoints Cindy Tan Ching Yee to board of directors
She has previously worked for TripAdvisor and BBC Worldwide.
Media company mm2 Asia has appointed Cindy Tan Ching Yee, managing director, APAC for...
shopper360’s independent director retires
The company plans to fill the vacant position within two months and no later than three months.
Why value-added initiatives from brands matter in Singapore
Many Singaporeans seek brand help amid anxiety about their future.
SG firms fail tracking marketing results due to lack of monitoring platforms: study
Businesses invest in digital marketing but not the right tools to track its performance.
Inappropriate ads online hurt consumer perception of brands: report
Ads supporting credible journalism seen as crucial to increase brand trust.
LIST: Most valuable Singaporean brands of 2024
The top company has a brand value of US$11b.
9 in 10 Singaporeans value integrated financial and sustainability reporting
About 96% are also prioritising ESG reporting more than previous years.
Chan Yeng Kit appointed CEO of SPH Media, exiting health role
He will begin his CEO duties on 15 July.
Social media the preferred channel for retail purchases in Singapore: report
Active online communities and relatability crucial to success of social media marketing.
TikTok dominates SG market for cross-border shopping
A quarter of consumers prefer shopping on the platform.
GrabAds rolls out Marketing Manager platform on mobile
It will have an exclusive "spotlight campaigns" feature.
NoonTalk Media forges partnership with Taiwanese entertainment company
The partners will promote Gen Z artists from Taiwan and Singapore.
Digital ad spend reaches $2.34b in 2023
Singapore presents a highly-engaged digital audience.
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