Media & Marketing
Social media is the most effective channel to communicate with customers: marketers
More than 9 in 10 marketers claimed to have success with online channels.
Social media is the most effective channel to communicate with customers: marketers
More than 9 in 10 marketers claimed to have success with online channels.
What are the top BNPL, rewards apps in the age of changing consumer habits?
Atome and KrisPay are amongst the top convenient shopping apps.
Chart of the day: Services category grabs most interactions amongst Instagram brands
Home and Living category has the least shares.
How can brick-and-mortar stores be less boring? Here’s what experts say
Physical stores must revamp customers’ experiences by pushing “phygital” strategies.
Chart of the day: E-commerce brands on Facebook gets the most interactions
Retail food is the least popular amongst Singaporean Facebook users.
SingPost appoints Li Yu as CEO for International Business
He took on the role on 12 September.
One in 4 Singaporeans consume less work from celebs with controversies
Younger consumers are more likely to watch the content of said celebrities.
Tug to bring integrated and bespoke digital marketing solutions to SEA clients
The agency opened its doors to businesses in Southeast Asia in July.
SPH REIT adds three members to its board
The new members began their duty on 15 August.
One in 2 businesses won’t survive beyond 6 months if high costs, low sales persist
Top factors for rising costs are higher logistics.
Singtel puts up lifestyle service provider on e-wallet Dash
The lifestyle deals will be offered by over 300 merchants.
OCBC SME Index: Which sector performed best in Q2?
The top sector's reading jumped to 52.8 in Q2 from 50.9 in Q1.
SPH shareholders vote in favour of privatisation
94.25% of votes supported the initiative.
SCCC, SPH Chinese Media Group renew MOU on Chinese-Singaporean culture promotion
Under the renewed MOU, the two institutions are to conduct four large-scale events.
What social media platform do Singaporeans use the most
This platform saw a 1.18% growth in engagement rate in 2021.
Around 99% of online consumers hold social media liable for unsafe ads: IAS
Due to fake news, online consumers are more discerning about the ads on their feeds.
Webnovel's author incubation program to buoy amateur creators
The program gives young Singaporean writers a chance to publish their stories and earn from them.
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