Media & Marketing
Chart of the Day: BTS endorsements can increase brand interest in SG by 50%
From McDonald’s meals to high-end Louis Vuitton fashion, more Singaporeans search for these brands online when they collaborate with the Kpop group.
Chart of the Day: BTS endorsements can increase brand interest in SG by 50%
From McDonald’s meals to high-end Louis Vuitton fashion, more Singaporeans search for these brands online when they collaborate with the Kpop group.
SPH appoints Yeoh Oon Jin as new board director
He will also be appointed to the Executive Committee and the Audit Committee.
6 in 10 Singaporeans back criminalising creator, sharer of fake info
Singaporeans were looking at the government and regulators to address the issue of the spread of fake information.
Marketing Briefing: 'Me-First' mindset to drive new consumer trends
“Phygital reality”, a physical and digital experience hybrid, is also making rounds.
How can businesses gear up for the mobile-first world order?
2020 was an unprecedented year for everybody, startups to established enterprises, to humanity. Now that we are nearly halfway through 2021, truly...
Government to support SPH restructuring proposal: Iswaran
The Minister for Communications and Information S Iswaran has said the government is willing to help SPH's media business go non-profit.
SPH salvages media business by going non-profit
Singapore Press Holdings' media business bled red in the last financial year.
Marketing and Artificial Intelligence: Pitfalls and Possibilities
<p>The rise of artificial intelligence has naturally seen people applying it (or attempting to apply it) in countless ways, with varying degrees of...
Gen Z willing to pay premium for transparent brands: study
Some 96% of those surveyed said they specifically sought out authenticity and honesty.
SPH undertakes strategic review of business
The media giant says it is trying to maximise long-term shareholder value.
GfK, SPH to introduce new media audience measuring tool
The audience study aims to understand audience profile changes.
Marketing Briefing: AR, VR in retail sector to persist in 2021
This is to give consumers the perfect shopping experience in their homes.
SPH reveals media business loss in Q1 FY2021 report
Its purpose-built student accommodation and aged care businesses remained stable.
Moove Media launches in-station digital screen
It is located at the intersection of three MRT lines.
Group buying to re-emerge in e-commerce's ‘new normal'
The group buying trend may be on its way back, amidst the rise of pandemic-impacted e-commerce and changing consumer behaviours.
SPH reports $83.7m loss in FY2020 due to COVID-19
They recorded a non-cash fair value loss of $232m during the period.
SPH, NCA launch News Xtend in Singapore
This will provide SMEs with outcome-based digital marketing solutions.
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