Chart of the day: E-commerce brands on Facebook gets the most interactions

Retail food is the least popular amongst Singaporean Facebook users.

This wheel chart from Emplifi shows the total interaction distribution of brands on Facebook, with e-commerce brands getting the most interactions at 38.5%.

The e-commerce segment is the only one that reached a double-digit percentage of interactions on the social media platform.

It is followed by retail at 9%, services at 6.7%, electronics at 5.9%, and travel and finance, both at 4.9%.

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The one that received the least total interactions amongst brands' pages on Facebook is retail food at 3.8%.

The top performing pages in terms of interactions in Singapore are Netflix, Viu Singapore, EU Holidays and Singapore Airlines.