Huttons Asia bags award for Online Services in Real Estate

Its goal to accelerate digital transformation has led to the agency's growth, even in spite of the pandemic.

With its ambition to utilise technology to drive its company forward, Huttons Asia Pte Ltd. successfully introduced several new initiatives in 2020. Among them were: Wealth Creation Pro+, Digital On Demand in HiP, and Ultimate Project Search. These innovations have helped earn them the Online Services Award for the Real Estate category in Singapore Business Review's Technology Excellence Awards this year.

Huttons Group launched Wealth Creation Pro+, a proprietary in-house app that enables salespersons to do calculations based on clients' financial status and requirements efficiently. The app aggregates the most relevant projects for comparison within seconds, which helps save time from going through different portals to do research.

Moreover, it offers ten calculators for Total Debt Servicing Ratio (TDSR), Additional Buyer's Stamp Duty (ABSD) and many other data points, so salespersons have the necessary tools that provide seamless customer experiences to their prospective clients.

Huttons Group also introduced the Digital On Demand in HiP, which includes three components: e-Learning, e-Tutorial and e-Project Tour. e-Learning complemented the salespersons' comprehensive training framework of foundation, marketing & sales skill sets, digital media and different real estate segments. Salespersons can also watch walk-through guides of using platforms such as Zoom and Matterport under e-Tutorial.

Another initiative that the company launched was the Ultimate Project Search: a tool to help associates and clients find the best home according to their needs. With all the calculations and information presented in a highly detailed report within seconds, this feature increased the efficiency of salespersons, as Huttons markets over 130 local and more than 50 international projects.

Aside from these initiatives, Huttons Group announced additional ones this year to drive sustainable business growth for the company and their staff.

First in line is the Huttons IT Blueprint, which will help salespersons to work more efficiently and close more deals in 2021.

Huttons have also revamped their HiP app for easy navigation and greater efficiency by adding three new features:

• Dashboard customisation based on the salesperson's daily usage preference.
• Digital Business Cards with social media channels to connect quickly with networks and clients.
• Digital ID for the next upcoming training or events that salespersons have enrolled at (with notifications).

Huttons' Ultimate Project Search will also be complemented with a new Ultimate Resale Search to enhance internal co-broking. The company will further enhance their current property calculators, and upgrade their website with an agent rating platform according to CEA guidelines in the coming months.

Huttons has formed the Millennial to encourage a new generation of leaders to step forward to contribute ideas in this technology driven era. The committee is helmed by Chairman Jody Tan, Huttons’ young Top Leader and Producer. Chief Trainer Oliver Tan is Huttons’ millionaire for two consecutive years. Brand Ambassador Brandon Loh was Huttons’ Top Rookie. Executive Committee members include Alina Ang, Esther Cai, Liwen Teo, Venessa Yap and Yeo Shan Qi.

The company is also offering up to 500 career opportunities for aspiring real estate salespersons (RES) to join the industry. New RES will be mentored by senior agency leaders who will impart knowledge and provide guidance for them to excel and grow in their new career. In addition, they will be supported with a monthly transition package for one year to kickstart this fulfilling career.

Mr Mark Yip, Chief Executive Officer of Huttons Asia said, “Transformation is now more vital than ever, and we will continue to adapt fast to market changes, digitise to facilitate property transactions and utilise social media channels to grow our brand presence.”

The Technology Excellence Awards, presented by Singapore Business Review, was held via studio award presentations and video conferencing sessions throughout the second and third week of April.

This year’s nominations were judged by a panel consisting of Daryl Pereira, Head of Cyber at KPMG; Cheang Wai Keat, Partner, Consulting at Ernst & Young Advisory Pte. Ltd.; Henry Tan, Group Chief Executive Officer and Chief Innovation Officer at Nexia TS; Sivakumar Saravan, Senior Partner at Crowe Singapore; Cecil Su, Director, Head of Cybersecurity of BDO Singapore.

If you would like to join the 2022 awards and be acclaimed for your company’s exceptional technological innovations, please email Jane Patiag at jane@charltonmediamail.com.