Kerry Asia Pacific wins in the food and beverage category at Designed in Singapore Awards

The company combines craft, science, and art to empower drink creators everywhere.

Kerry Asia Pacific’s DaVinci Gourmet True To Fruit syrups reinvented beverages through formulas that provide natural taste and breakthrough packaging that gives premium to the mixology experience.

Singapore Business Review acknowledged the most innovative products that have been established as industry trailblazers during the recently concluded Made in Singapore and Designed in Singapore Awards.

Back on its third year to laud exceptional products manufactured and conceptualised in the city-state, this year’s awards programme recognised companies who brought pride to Singaporean innovation and workmanship.

By concocting the DaVinci Gourmet True to Fruit range, Kerry Asia Pacific Pte Ltd, world leader in the Taste & Nutrition industry, snagged the Designed in Singapore Award for food.

Crafted with natural colours and flavours and the highest real fruit juice content that can be found in the market, the DaVinci Gourmet True to Fruit range addresses the lack of real high-quality ingredients in most syrups. Formulated with Kerry’s proprietary TasteSense technology, the range is not only best-in-class for naturalness, but also delivering true taste with the lowest sugar content of the market.

For mixologists and baristas, syrups are essential in creating cocktails, flavoured teas and coffees, frappes and other beverages.

However, Kerry partnered with a network of key opinion leaders, baristas and mixologists in Singapore and across Asia to identify the roadblocks that hindered the evolution of the beverage industry as well as the creativity of drink creators.

These key pain points included the lack of naturalness, the absence of a true fruit palette, and high sugar content, amongst others. High sugar content has earned syrups a negative image and resulted in low growth level for the food category.

The DaVinci Gourmet True to Fruit range responds to these challenges by using only real high- quality ingredients for their syrups and meeting the rising demand for lower sugar products across the entire F&B industry.

This trailblazing move led to spectacular results, with DaVinci Gourmet gaining market share across Asia-Pacific, Middle East and Africa (APMEA). Furthermore, the DaVinci Gourmet True to Fruit range became the consumer market’s preferred fruit syrups. Customer satisfaction and loyalty became the brand’s top growth driver as more drink creators continue to support the products.

Apart from this, the DaVinci Gourmet True to Fruit range allows baristas and mixologists to exercise their own creativity. Keeping in mind the products’ target customers, Kerry Asia Pacific developed a new unique and user-friendly packaging and a revolutionising modern brand positioning, which were both inspired by star mixologists and baristas.

This solved the operational constraints entailed with the available packaging on the market, which were not easy to use, particularly in a time-constrained enterprise environment where every drink must be served as quickly as possible.

The combination of craft, science, and art has provided a true to fruit palette that empowers and motivates baristas and mixologists to concoct their own masterpieces. Upon the invention of its high-quality syrups, DaVinci Gourmet has been constantly innovating and adapting ahead of the beverage industry.

The Made in Singapore and Designed in Singapore Awards, presented by Singapore Business Review, was held on 28 November 2019 at Shangri-La Hotel Singapore.

This year’s winners were judged by Richard Loi, Partner and SEA Consumer & Industrial Products Industry Audit & Assurance Leader at Deloitte & Touche LLP; Toh Kim Teck, Assurance Partner at Foo Kon Tan LLP; Henry Tan, Managing Director at NEXIA TS; and Joshua Ong, Managing Partner at Baker Tilly.

If you would like to join the 2020 awards and be awarded as one of the most outstanding companies in Singapore, please email jannie@charltonmediamail.com