Commentary

Why loyalty doesn’t matter but brand rank does?

Almost every marketer worth their salt measures customer satisfaction and loyalty to their brand, believing it's the key to getting their customers to spend more with them over time.

Commentary

Why loyalty doesn’t matter but brand rank does?

Almost every marketer worth their salt measures customer satisfaction and loyalty to their brand, believing it's the key to getting their customers to spend more with them over time.

Commentary

5 way companies fail to engage employees

If your company suffers from low productivity, low morale and high turnover you need to know this.

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What can companies do in a downturn to ensure survival?

The economy for the past year hasn’t been at its best, and it’s just been one piece of bad news after another from various parts of the world.

Commentary

Shifting Singapore’s success

Singapore is an ever-changing landscape of global and local forces. And as the skylines changes, the daily lives of Singaporeans are changing to now focus on a new perception of what it means to be successful.

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Smart pricing: 5 steps to effectively improve profitability

It will be difficult to find any Singapore retailer nowadays that does not make influ encing consumers’ price perceptions a priority on its agenda.

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Asia’s resilience drives salary growth in Singapore

Singapore’s workforce can expect an average salary increase of between three and six per cent this year. That’s one key finding from our 2012 Hays Salary Guide, out this month.

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Want successful marketing events? Try going local

South East Asia is a unique and vibrant region, culturally diverse and historically rich – the 10 countries of ASEAN consistently amaze and never fail to enchant.

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Substituting a private residential property purchase?

A Close-to-Heart Investment Becomes Heavy Residential properties have always been very close to heart of many investors. However, the consistent run up in prices have prompted the Singapore government to impose severe cooling measures twice in 2011, the most recent in December, leaving private residential properties as a heavy topic for many.

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What to do when your people leave you?

Have you ever cursed under your breath because a colleague just tendered his resignation and you have to pick up the mess? Or have you ever asked yourself, “If only I knew that person was so lazy, I would never include her in my team!”

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Harnessing talent to tap opportunities in offshore energy exploration

The International Energy Agency predicts that global energy demand would increase by one-third from 2010 to 2035, with Asia leading this demand. Asia-Pacific, Brazil and the Gulf of Mexico will help meet much of that demand. In Singapore this growth is reflected in the annual turnover of the offshore marine industry, with over $8 billion in 2010 and which continues to remain buoyant.

Commentary

We the people of Facebook

The Facebook IPO was, without a doubt, the most widely anticipated and eagerly discussed topic this month. From Singapore to San Francisco, in meeting rooms and over coffee tables, across university campuses and next to office water coolers, millions of people eagerly discussed and discoursed the highly anticipated IPO filing… and I was certainly one of them.

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