McCann Worldgroup
Why value-added initiatives from brands matter in Singapore
                                                                                 
                    
                    Many Singaporeans seek brand help amid anxiety about their future.
                
                                
            Why value-added initiatives from brands matter in Singapore
                                                                                                                 
                            
                            Many Singaporeans seek brand help amid anxiety about their future.
                        
                                                
                        
    
                    89% Singaporean Gen Zs believe COVID-19 highlighted inequalities
                                                                                                 
                        
                        One in four of them want to be the person to change the world. 
                    
                                        
                    
                 
            	         
                	         
                             
                             
                     
                             
                             
                     
                             
                             
                     
                             
           
                                 
                                 
                                 
               
                                     
                                     
                                     
 
                                                                                                
                                                
                                                                                                                                         
 
                                                                                                
                                                
                                                                                                                                         
 
                                                                                                
                                                
                                                                                                                                         
 
                                                                                                
                                                
                                                                                                                                         
                 
                 
                 
                 
                 
                 
                