, Singapore
233 views
Photo by Justin Lim via Unsplash.

Cindy Khoo is Enterprise SG’s new managing director

She will take over as MD beginning 1 March 2024.

The Ministry of Trade and Industry (MTI) has named Cindy Khoo as the new managing director of Enterprise SG, effective 1 March 2024.

Khoo will relinquish her role as deputy secretary (Strategy Group) at the Prime Minister’s Office (PMO) on 1 April 2024.

Khoo replaces Jeffrey Sieow, who had been EnterpriseSG’s first managing director and chief operating officer. Sieow has been appointed as second permanent secretary of the Ministry of Manpower on 1 January.

Khoo first began her career at MTI as a trade officer. She has handled different portfolios in the Ministry of Health, PMO, Public Service Division and the Ministry of Education. 

New Board Members
MTI also announced that it has appointed seven new members and reappointed seven members to the board of Enterprise SG. The appointments will kick off beginning 1 April.

The new board members are:

  • Ms Ameera Ashraf, Head, Antitrust and Competition Practice, Wong Partnership
  • Ms Cindy Khoo, incoming Managing Director, EnterpriseSG
  • Mr Peter Lam Kok Wai, Principal & CEO, Temasek Polytechnic
  • Mr Michael Muller, President, Vitol Asia
  • Ms Png Chin Yee, Chief Financial Officer, Temasek
  • Mr Sim Feng-Ji, Deputy Secretary, PMO, Smart Nation and Digital Government Office 
  • Mr Satveer Singh Thakral, Director, Thakral Investments Holdings

Re-appointed board members are:

  • Ms Cham Hui Fong, Deputy Secretary-General, National Trades Union Congress 
  • Mr Kelvin Lim, Group CEO, Durapower Holdings
  • Mr Lim Ming Yan, Chairman, Singapore Business Federation 
  • Ms Candice Ong, Chief Operating Officer, Xora Innovation
  • Ms Phyllis Ong, Group CEO, Armstrong Industrial Corporation
  • Ms Helen Wong, Group CEO, Oversea-Chinese Banking Corporation 
  • Dr Zhou Lihan, Co-founder & CEO, MiRXES

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!