Manulife Singapore unveils interactive branding campaign

It aims to further push its current 71% brand awareness.

In a release, Manulife Singapore announced the launch of its second multi-channel branding campaign for the year. This campaign includes innovative out-of-home displays, a TV commerical, an interactive photo contest on the manulife Singapore Facebook page and has extended into various digital platforms. The island-wide intergrated branding campaign is aimed at further boosting the company's brand awareness."

The campaign builds upon the key message "Reach your goals with Manulife," which highlights Manulife's financial solutions on growing your wealth, securing your future and realising your dreams.

The campaign, which will run until the middle of November, introduces a photo contest revolving around the branding campaign on the Manulife Singapore Facebook page. By taking a creative snapshot of any Manulife advertisement and uploading it on the Manulife Photo Contest page on Facebook, participants can stand a chance to win a Samsung Galaxy S III or shopping vouchers.

QR codes leading to the Manulife Facebook page can be found on TV screen wraps in selected buildings and on platorm door panels at Payam Lebar, Outram and Somerset MRT stations. In addition, the extensive campaign sees the iconic green Manulife cube taking prominent positions on these platforms as well as on taxis.

The TVC currently featured on Channels 5, 8, Channel NewsAsia and Starhub Cable can also be found on TVs locaated in the lift lobbies of 331 commercial buildings, at Ngee Ann City taxi stand, and on various online and mobile platforms. The TVC showcases a family expressing their goals and dreams, and illustrates how Manulife's unparalleled experience is able to provide personalised financial solutions that can help the family reach their goals.

Manulife Singapore first embarked on an extensive branding campaign in October 2012. As of June 2012, its brand awareness has surged to 71% from 28% in September 2010. The latest campaign reiterates Manulife's brand promise of helping Singaporeans to become financially secure for their future.

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