Chart of the day: ATM frequenters are keen on using mobile banking

Trust is amongst key considerations for customers to switch to mobile banking.

This chart from UOB shows the relationship between the intention to adopt mobile banking and the frequency of when they use ATMs.

The chart revealed that more frequent users of ATMs are the most eager to adopt mobile banking.

“Individuals who use ATMs and visit bank branches frequently have expressed a strong desire to adopt digital banking but have not done so. This is the segment that banks need to focus their efforts. Trust ranks first among key considerations on whether customers will adopt digital banking,” Dr. Reuben Ng, Assistant Professor at the Lee Kuan Yew School of Public Policy and Principal Investigator of the study said.

The inaugural national survey on digital inclusion and resilience conducted by Lee Kuan Yew School of Public Policy (LKYSPP) in partnership with UOB also revealed that most Singaporeans still frequent banks and ATMs despite digital services being made available.

Follow the link for more news on

UOB

Chart of the Day

Also Read

ESR-LOGOS secures $225m and JPY15.5b sustainability-linked term loans

Singapore leads SEA in FinTech funding

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit