
Kicking in buckets: Singapore cardholders’ World Cup splurges rocketed 72.9%
All in just 4 days.
Singapore cardholders have increased their spending this year by 72.9% over the period June 12-June 15, the opening week for FIFA World Cup.
According to Visa, FIFA fans from the city spent US$93,888 on the opening weekend alone, a US$39574 worth of increase from spending over the same period last year.
Here’s more from the report:
“These numbers reflect the significant impact that mega sporting events like the World Cup can have in boosting local commerce in host market economies,” said Ruben Osta, Visa Inc country manager, Brazil. “This positive trend aligns with Brazil’s expectation that more than 600,000 international travelers may visit the country during this event -- ultimately boosting the country’s economy.”
Travelers from ten countries made up 65 percent of the total spend in Brazil, with four countries -- Australia (+675%), Colombia (+418%), Mexico (+204%) and United Kingdom (+101%) --showing triple-digit increases compared to spend during the same four-day period in 2013.