Regional tech start-ups find new home in Singapore's innovation hub

Financial services, e-commerce, and media firms are welcome.

A new Singapore-based innovation hub will drive greater investment in digital innovations in the region.

The Asia Innovation Centre, jointly launched by Nielsen and Singapore's Economic Developmment Board, will work with regional start-ups, suppliers, and academia to develop and test innovative solutions for the market.

A number of innovation projects have been identified as key priorities for Nielsen and its collaborators, including a card measurement platform tailored for the financial services sector and an e-commerce retail sales measurement platform to capture and report on the volume and value on online sales transactions.

The hub will also prioritize the development of a new platform for reporting on cross-platform audience measurement and advertising effectiveness and a retail distribution modelling service which leverages geo-satellite technology to assist with product distribution and route-to-market strategies.

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