Here's what BreadTalk Group must do to achieve stronger sales

It must focus on China.

According to Maybank Kim Eng, BreadTalk’s founder George Quek and his wife currently own a 52.7% stake in the group. Despite the tremendous success of the group’s retail operations in Singapore, consumer demand in the Republic is still not comparable with China’s.

Maybank noted that if BreadTalk wants to achieve greater success in China, it believes it may have to join hands with large F&B operators or conglomerates.

Here's more:

The food habits of the Chinese in China are becoming increasingly Westernised. According to Euromonitor, the market for baked goods such as bread, pastries and cakes could grow from CNY7.8b in 2010 to CNY11.1b by 2015.

Large bakery chains with an entrenched position in their respective local markets are expanding aggressively in search of further earnings growth. BreadTalk’s established ties with local businessmen through franchising and JV agreements should help spur its growth in China and facilitate access to domestic resources.

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