, Singapore

How mass-market dining options will benefit the heartlands F&B

The reduced dine-in measures, however, will continue to affect the industry.

According to a report released by CGS-CIMB, mass-market dining options are expected to benefit the Food and Beverage (F&B) industry.

CGS-CIMB points to work-from-home employees (WFH) and students engaged in home-based learning (HBL). These would result in more footfall to these dining options.

WFH and HBL have also been instated by the government as default for those covered under it.

Kimly, in particular, could benefit the most from this due to its network of coffee shops. 78% of the company’s outlets are located in the heartlands. 

Koufu, meanwhile, is expected to experience a downward trend due to the reduction of dine-in groups to two people. 

Jumbo is also predicted to have the most impact given its focus on the mass premium market. 

As of the latest figures on 21 July, restaurants are still experiencing a 22% year-on-year (YoY) decrease in the Singapore F&B service index, whilst cafes, food courts, and other places experienced a 7% increase YoY. Both, however, are still lower than pre-COVID levels.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!