3 reasons why Singapore hotels made a disappointing start to 2013

YoY comparison was "distorted".

According to DBS, they believe the operational weakness seen in the first two months of 2013 was due to, firstly, the longer break owing to the festive Chinese Lunar New Year (CNY) being in Feb13 ( vs Jan12 ) which resulted in corporate travellers delaying their business trips till after the festive period.

Here are the rest of the reasons according to DBS:

Secondly, a strong start in 2012 "distorting" the y-o-y performance due to a strong line-up of conferences and events, especially the Singapore Airshow , held in Feb12, helped to boost accommodation demand a year back.

Last is the strong S$. travellers have remained more conscious on their choices of hotels and have been "trading down" to cheaper accommodation choices.

In an attempt to remove the effects of the seasonal impact due to the festive period, we compare the performance of the first two months of 2011 (note that CNY was also in Feb) and noted that the hotel sector's performance remained stronger with most sub-sectors seeing higher RevPARs to the tune of 0-12%.

Also Read

Singaporeans want sustainable travel, but only 4 in 10 will pay more

Up to the stars: 6 in 10 plan trips based on astrology

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit