, Singapore

Chart of the Day: Here's a glorious proof that Singapore is about to hit its visitor arrival target

Almost there at 17m.

According to DBS, Singapore’s visitor arrivals nearing the 17m target. What seemed impossible a decade ago is close to becoming a reality. 

The Singapore Tourism Board (STB) has set a target of 16.3m - 16.8m visitor arrivals for 2014, representing a growth rate of 5 - 8% on a y-o-y basis. 

Here's more from DBS:

STB also expects visitor spending to grow modestly this year, with total tourist expenditure of S$23.8bn - S$24.6bn (which represents a growth of c.0.5% to 4.0% on a y-o-y basis).

We believe that 2014 will be a better year for hoteliers, with stronger expected visitor arrivals to be driven by higher volumes of business travellers in 2014.

This is on the back of a robust line-up of MICE events planned throughout the year. In addition, the opening of the sports hub in Jun'14 will also add an additional dimension to Singapore’s product offering to visitors.

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