Hilton hotel Singapore goes green with MSC sustainable seafood program

Hilton chef Vincent Kho demonstrates handling of MSC sustainable toothfish.

After a successful inaugural run last year, the Sustainable Seafood Business Forum (SSBF), organized by the Marine Stewardship Council (MSC), is back for its second edition at Hilton Singapore. The SSBF brought together today key stakeholders in the seafood industry with aims to move the conversation of sustainable seafood in Singapore forward. Themed Catch of Tomorrow, the Forum hosted a panel of distinguished speakers before a sustainable seafood buffet lunch and an exclusive behind-the-scenes tour of Hilton Singapore’s MSC-certified kitchen.
By bringing together key players in the seafood industry, including suppliers, retailers, government bodies, and non-profit organizations, this B2B event provided critical links and insights into a new - and fast-growing - focus of sustainable food.

Exclusive kitchen tours
In a bid to encourage transparency around the sustainable seafood conversation, Hilton Singapore opened its kitchen doors to Forum participants. Participants were able to understand the operations of a MSC-certified kitchen and experience traceability at work.

About the Sustainable Seafood Business Forum (SSBF)
The Sustainable Seafood Business Forum is an annual B2B forum focused on sustainable seafood. Currently in its second year, the forum brings together key stakeholders of the seafood industry, including suppliers, retailers, conformity assessment bodies (CABs), academic institutions, government bodies, and non-profit organizations. The SSBF aims to collaboratively discuss the ways stakeholders can promote sustainable seafood by providing
honest dialogue from various perspectives in the industry.

About Marine Stewardship Council (MSC)
The Marine Stewardship Council (MSC) is an international non-profit organization that works to promote sustainable fishing practices. The vision of the MSC is for the world’s oceans to be teeming with life, and seafood supplies safeguarded for this and future generations. By using a distinctive blue ecolabel and recognizing and rewarding sustainable fishing practices with a fishery certification program, the MSC positively influences the choices people make when buying seafood. The MSC continues to lead the world in wild capture fishery certification with
the most trusted, recognized, and credible seafood ecolabel.

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