Singapore Tourism Board steps up efforts in luring Chinese tourists

Singapore was only 8th in Chinese tourist destinations.

The city-state has been actively engaging tourists from Tier 1 and Tier 2 cities in China to beef up its tourist influx from the country.

According to a report by OCBC, Singapore was the 8th top destination globally for outbound Chinese tourists in 2Q 2016, behind destinations such as Thailand, Korea, and Japan.

Additionally, OCBC said large-scale events have also been conducted to cater to Chinese tourists.

“For instance, Great Singapore Sale (GSS) 2016 partnered with Chinese payments firm, UnionPay International, this year, as opposed to MasterCard, which was the official GSS card for the last 12 years,” the report noted.

“Thus far, the number of Chinese tourists into Singapore has increased 49.2% YoY for the Jan-Jul period,” it added.