
Singapore urges business travellers to splurge more as tourist spending shrinks
But travel allowances are also dropping.
The lone business traveler has a typically sad routine: finish with meetings, head back to the hotel, fire up the laptop, and work while ordering room service. The tourism chief of Lonely Planet’s number one destination says the challenge is getting them out to spend more, according to a report from Bloomberg.
“How do we entice them to think about some kind of program after the work is done, restaurants to go to, or places of attraction to visit,” said Lionel Yeo, Chief Executive Officer of the Singapore Tourism Board. “We have to see what the touch points are.”
That effort is getting some help: Singapore will become the first Southeast Asian city to get its own Michelin guide in 2016. Celebrity chef Gordon Ramsay this year opened a restaurant at Marina Bay Sands, which houses a casino, hotel and a convention center. The island nation has been seeking international events, and will in February bring back the Singapore Airshow, which attracted more than 146,000 visitors from 125 countries and regions in 2014.
Read the full report here.