Lifebrandz appoints Cedric Chong Sien Chern as CEO
He has been executive director of the company since May 2013.
Lifebrandz announced the appointment of Cedric Chong Sien Chern as chief executive officer effective 1 December 2013.
Mr Chong, 33, will be responsible for the overall management of the Group, setting strategic directions while managing operations and plans for the Group's future growth and expansion, according to a Lifebrandz report.
He is currently managing director of Massive Collective since July 2009 and of Intersovo since October 2006. Before this, he was managing director of Tech3C Ventures from May 2005 to September 2006 and executive director of Webwaveasia/Focushub from January 2003 to December 2004.