Singapore

Pokémon Go – What digital lessons can businesses learn?

Ever since its launch, Pokémon Go has been a major trend for businesses in Singapore – not just its players. From Pokémon-themed promotions and Pokémon lures outside shopping malls, established players such as Resorts World Sentosa, ION Orchard, and CapitaLand have introduced campaigns to increase footfall and drive up customer revenue.

Pokémon Go – What digital lessons can businesses learn?

Ever since its launch, Pokémon Go has been a major trend for businesses in Singapore – not just its players. From Pokémon-themed promotions and Pokémon lures outside shopping malls, established players such as Resorts World Sentosa, ION Orchard, and CapitaLand have introduced campaigns to increase footfall and drive up customer revenue.

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