Singapore
SilkAir appoints Leslie Thng as new Chief Executive
Mr. Thng will take over starting 3 September.
SilkAir appoints Leslie Thng as new Chief Executive
Mr. Thng will take over starting 3 September.
Scoot unveils new aircraft "Maju lah"
Scoot will be giving away freebies including return tickets and S$47 vouchers.
Here's why NOL isn't veering off course yet
Even a measly US$50m profit will not be surprising, said DBS.
Keppel and Sembcorp Marine to veer toward record order wins this year
CIMB expects Keppel to clinch S$10.2bn and Sembmarine S$11.2bn.
See how F&N's sale of stakes in APB will affect Thai Bev's risk profile
Standard & Poor's expects Thai Bev's financial risk profile to weaken despite the sale proceeds.
Singapore Land's rental income inches up 2% in 2Q12
Rental income from investment properties have been declining since 1Q10.
URA awards tender for Tanah Merah Kechil Road site
Fragrance Group Limited and World Class Land Pte Ltd. acquired the site for $285.2m.
SMRT to extend train, bus service for National Day
North-South, East-West and Circle Line trains and selected buses will be available until 1:35am on eve of National Day.
Sembcorp Marine's earnings to rebound 17% in FY13
Thanks to initial contributions from the Petrobas rig orders.
Thai Beverage gets S$2.8b loan from 3 banks
The loan facility will finance Thai Beverage’s purchase of Fraser and Neave shares.
Nutcases: 3 in 5 enterprises ignore employees' mental health
Even though three quarters of them recognize the benefits of improving staff's mental well-being.
F&N says yes to Heineken
Fraser and Neave couldn’t resist Heineken’s over $5 billion offer to acquire F&N’s interest in Asia Pacific Breweries.
Lee Kuan Yew, the world’s first country marketing director, built the Singapore country brand
Legendary former Singaporean PM Lee Kuan Yew was way ahead of his time. He was the world’s very first Marketing Director for a country brand. He believed in the power of country marketing long before the Mad Men of Madison Avenue even thought about it. I was reading the Hotel Association of Singapore’s book on the history of hospitality which has fascinating stories and pictures of old Singapore. An anecdote about Lee Kuan Yew stood out. The former PM spoke passionately in speeches in the 60’s and 70’s of his vision of seeing Singapore as being one of the most visited tourism destinations of the world. At one event he was asked by a journalist why anyone would want to come to Singapore, there was nothing to see said the inquisitor, no sites, no culture, no activities, no hotels and no infrastructure. Without missing a beat Lee Kuan Yew said “Perception. It’s not about what’s here it’s about what people think is here. It’s all about marketing.” The former PM then set about enabling the creation of a series of tourist friendly initiatives from the Night Safari to the Flyer, the Esplanade to Marina Bay Sands and marketed them and the country as a place a tourist should come. He even enabled the building of the country’s own airline which only much larger countries had ever tried to do before and he made them make it profitable from the start unlike other state funded airlines. With a global airline Lee Kuan Yew could not only bring people to Singapore on the route to other places (a trick that Emirates use many years later) but was able to use the airline to showcase why people should visit Singapore itself. He did this through global marketing campaigns and using visible and attractive icons such as the legendary Singapore Girl on airlines to market the country’s sexiness for example. Lee Kuan Yew believed in the power of tourisms long before economic studies the world over have proved his point. In a country with no natural resources Singapore has been amazingly creative and innovative in generating business and creating a tourism brand that pays off financially and commercially from both a consumer and a business perspective. Tourists bring jobs and money. Tourists stay at hotels and eat in restaurants. Tourists visit galleries and leisure attractions. Tourists spend in shops and buy things they would never do when they are not being tourists. Tourists bring word of mouth marketing and share memories with the world. Tourists are a country’s greatest brand ambassadors sharing the story of a country with the world. Tourism also markets a country and city as a business centre. Singapore is now one of the greatest financial hubs in the world. Much of the reason why businesses locate to Singapore is the attractiveness of the city to companies and their personnel. That is down to the positive tourism marketing effect. It works on business leaders as much as it does on consumers. In an interview with the New York Times Lew Kuan Yew said he seeks to make Singapore "a first world oasis in a third world region." "We built up the infrastructure," he said. "The difficult part was getting the people to change their habits so that they behaved more like first world citizens, not like third world citizens spitting and littering all over the place."
Growth momentum likely to be slower than anticipated
DBS cited the tightening measures on foreign labour as a factor that could have suppressed growth momentum.
SilkAir splurges on 68 new Boeing planes
The order is the largest in SilkAir's history.
StarHub unveils SmartWallet mobile app
This digital wallet service allows users to use three contactless payment cards on a smartphone.
GDP growth forecast pegged at 2.3% for 2012
Analysts are waiting to see is if the Chinese growth slowdown and Eurozone debt crisis stabilize by the fourth quarter.