Asiasons unveils new name as ISR Capital

It targets $250m AUM by 2014.

According to a release, SGX-listed Asiasons WFG Financial Ltd announced that it has officially changed its name to ISR Capital Limited.

The name change to ISR Capital Limited reflects the company’s new strategic focus on its fund management business in Singapore and the Pan-Asian region with innovative, customized offerings for accredited investors.

“The market is full of ‘me-too’ funds that offer little differentiation to investors and distributors. Our goal is to carve out a successful niche as an innovative investment solutions provider of choice by offering customized, first-of its kind investment opportunities for our Singapore and Pan-Asian based investors that offer potentially high returns at acceptable risk levels,” said ISR Capital CEO Quah Su-Yin.

An example of the innovative, first-of its kind funds that ISR Capital Limited will be offering is the global media fund announced last week in collaboration with internationally renowned and respected Hollywood producer Mario Kassar, the man behind hit movies such as the Terminator and Rambo films, Total Recall, Basic Instinct, Escape to Victory, Cliffhanger and Stargate.

ISR Capital Limited’s unique global media fund aims to attain investment return through securing intellectual and literary properties for use in multiple forms of audio-visual media such as motion pictures and games.

“We intend to offer more investment opportunities in untapped markets, with the target of growing the company’s total Assets Under Management (AUM) to above S$250 million by the year 2014,” said Quah.

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