Indian cable TV goes digital

Namaste to enhanced user experiences, home networking and convergence.

In this year’s Convergence India slated on March 21-23, NDS will showcase a breadth of solutions engineered to support Indian pay-TV operators in the digitisation of their services and the delivery of next-generation TV experiences.

NDS is using its presence at this milestone twentieth Convergence India to showcase how its technology is not only addressing the fundamental needs of digitisation, but is enabling pay-TV operators to deliver sophisticated TV experiences. As India‟s leading provider of digital TV solutions, NDS will be offering a look at the future of TV and how it can be delivered through a range of solutions for enhanced user experiences, home networking and next-generation convergence technologies.

Jayant Changrani, Country Head & GM, India said: “At NDS we are fully committed to supporting pay-TV operators to meet the government mandate to roll-out digital addressable system in a phased manner by the end of 2014. The move paves the way for the introduction of innovative technologies which will help uncover the true potential of the Indian Cable TV market.”

“At Convergence India this year, NDS will display a range of interactive solutions and advanced advertising applications designed to help Indian cable operators generate new revenue streams and reduce churn. NDS is a pioneer of new digital-TV opportunities and we will use our expertise to demonstrate how the industry can derive value from the converging TV landscape.”

NDS is the technology partner for leading cable operators in India including Darsh Digital, DEN Networks, GTPL, Hathway and JAK Communications, and an additional 90 operators worldwide.

The company will showcase its expertise in supporting pay-TV operators as the industry transitions to digital with an array of next-generation convergence solutions at the NDS stand (J-1, Hall 9) including:

Digital Pay TV Solutions
NDS is a pioneer in developing digital TV solutions for some of the most successful cable and satellite TV operators around the world. At Convergence India the company will demonstrate its market leading solutions including its VideoGuard® conditional access (CA) and digital rights management (DRM) technology, which safeguards pay-TV service revenues exceeding $50 billion and is the world‟s market-leading content and service protection solution, deployed in 125 million pay-TV households. NDS middleware, which enables a host of advanced services for subscribers, nds.com has been deployed on 214 million devices. NDS DVR technology, centred around XTV, is a leader in the global industry with 47 million units deployed.

NDS will demonstrate a new EPG branding solution for smaller operators, which simplifies customization of the of their Electronic Programme Guides‟ (EPGs) look and feel enabling them to select EPG themes and skins of their choice. This unique solution is designed for Indian cable operators who not only want a cost-effective technology to quickly digitalize their network but also create a brand identity with a unique EPG design.

New Revenue Generating Solutions
With future-proof set-top box software from NDS, operators have the opportunity to provide and up-sell multiple applications and services to their subscribers. Advanced features, such as video-on-demand (VOD) with progressive download (PDL), global search and over the top (OTT) applications, will all demonstrated with a rich user interface, integrated into one box.

NDS Unified Gateway – Home Networking Solutions

The NDS Unified Gateway is a solution for two-way network operators looking to stay competitive with a next-generation platform. It enables operators to offer triple-play services using a single operator-managed gateway device. The Unified Gateway brings together leading pay-TV technology from NDS and Jungo, an NDS subsidiary and market leader in residential gateway software solutions. With the Unified Gateway, users can access voice, data and video services on a combination of IP devices including IP STBs, connected TVs, PCs, tablets or smartphones.

NDS Snowflake
The NDS Snowflake high-end, designer user interface is based on a minimalist, image-rich framework that enables the operator to provide a new ergonomic navigation model for subscribers. With three-dimensional animations, the latest version of NDS Snowflake relies on the same simple navigation principles as the previous version, but adds to the portfolio of choice and enables dynamic new applications. A product of NDS Studio design, NDS Snowflake is a UI framework that can be applied to a customer’s brand.