First women-and-family radio station programmed

Singapore government awards FM92.0 frequency to SPH Unionworks to serve said demographic.

SPH Unionworks beat out 11 valid bids, including those from four other companies -- CMS Media Pte Ltd, MediaCorp Pte Ltd, Singapore Austar Media Group Pte Ltd, and StarHub Ltd.

"The Committee believes SPH Unionworks’ proposal caters to an underserved, niche segment of the population. Existing local radio stations do provide some women and family-related content but none of them are positioned as stations which cater solely to this audience segment," MDA siad in a release.

MDA has held off awarding the remaining vacant FM89.3 frequency since, it said, "other proposals were deemed to be less unique and compelling. This is to give industry players time to develop fresh and innovative concepts that can add further vibrancy to our local radio scene."