MM2 Asia to acquire majority stake in interactive solutions tech startup

It’s MM2’s first step in digital media and technology.

The film and television content produces is catching up with the fast paced world of technology, most notably in the cinema business, as it enters into an agreement to acquire a majority stake in Millinillion, a tech start-up developing interactive solutions for digital users globally.

According to a statement by MM2 Asia, this is MM2’s first step into the digital media and technology sector, after acquiring Vividthree Productions and cinema businesses from Cathay Cineplexes Sdn Bhd this year.

“Acquiring Millinillion will be mm2’s first step for investing in an online technology company that will offer future B2C commercial opportunities for the Group. mm2 and Millinillion will jointly develop a series of mobile applications in data-based marketing, music and industry talent pool management,” the statement said.

Meanwhile, the group also plans to launch its own over-the-top (OTT) media streaming platform, allowing users to watch movie content through devices such as mobile phones.

“This new platform will also offer interactive features that will enable mm2 to engage a community of users for the development of movie ideas and marketing of mm2’s content,” the statement said.