Ad tech platform Tyroo expands to South Korea

Hyejin Anna Min was appointed as the country manager.

Asia Pacific-based (APAC) ad tech platform, Tyroo, has expanded its footprint in South Korea with the appointment of Hyejin Anna Min as country manager.

Before her appointment in Tyroo, Anna served as chief marketing officer for PLAYLINKS.

The office led by Anna will focus on cultivating a strong brand identity and nurturing monetisation partnerships and providing education to customers on best practices for global market expansion in South Korea.

Apart from Anna’s appointment, Tyroo will also forge collaborations with Pinterest and Shareit as part of its expansion in South Korea.

“These strategic partnerships will empower Tyroo to harness the vast user bases and cutting-edge technologies offered by these platforms, opening up exciting avenues for advertisers and brands seeking to thrive in the South Korean market and beyond,” Tyroo said.