How SPH could gain from slower take-up rate at new property launches

Developers to buy more ad space.

According to Maybank Kim Eng, although SPH's ad revenue has been declining yoy for three consecutive quarters, the rate of decline appeared to have moderated in the latest quarter. Responding to concerns about a slowdown in property segment, CEO Alan Chan explained that the slower take-up at new property launches would bode well for
SPH as developers would then be more aggressive in advertising, thus lifting the demand for display ads. But in our view, Classified ad revenue may shrink due to government cooling measures on property and auto sector.
 

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!