Staff Reporter
,
Singapore
Chart from PubMatic
Eight in 10 markets have an in-app advertising strategy.
As a “mobile-first” market, it’s not surprising that Singaporean advertisers are choosing to adopt an in-app advertising strategy.
Data from PubMatic showed that 88% of marketers in Singapore have an in-app advertising strategy.
In-app advertising has increased returns on investment (ROI) for 84% of marketers.
Markets said in-app advertising has also improved brand awareness (75%) and allowed them to target different sets of consumers (78%).
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