Mig33 appoints Chris J Reed as Chief Marketing Officer

He will head Mig33's re-launching and re-branding.

According to a release, Chris J Reed has been appointed Chief Marketing Officer for Mig33, one of the world's largest social entertainmnet platforms, with a presence substantially in emerging markets such as Indonesia, India and many others.

Reed will be charged with re-launching and re-branding Mig33 to build on it's massive community strengths in countries such as Indonesia, arguably the world's most social media savvy country.

Reed was previously CMO for mobile marketing agency CellCity, Regional Partnerships Director for Partnership Marketing and General Manager for social media agency One9Ninety all based in Singapore where Mig33 are also headquartered.

Reed said, "Mig33 has a fantastic core product and enormous potential and I am extremely excited at taking on the challenges of marketing this socially addictive brand and empowering our users to engage with each other and have fun. Creating Asia Pacific wide marketing initiatives that truly inspire our users to join, share and engage will be key to our success".

He also said, "Mig33 is a leading mobile-first social media brand and is extremely popular in developing countries such as Indonesia where mobiles number ten times that of PC's. I am delighted to be in charge of creating greater brand awareness and driving brand engagement both for existing users and the many new users that our marketing and content strategies will attract."