Media & Marketing

Businesses shift gears to social media platform for marketing strategy

53% of Singaporean marketers use social media for brand communications.

Should businesses in Singapore turn to portals for leads and sales?

HungryGoWhere, Green Book, PropertyGuru – what comes to mind with these websites? While they all belong to different industries, there is a...

4 things you need to know about social commerce

The concept of social commerce isn't a new one. Just August last year, Yahoo announced its acquisition of the community-powered social commerce...

MDA launches public tender for two FM frequencies

All genres and programming formats are welcome.

What the new taxation on social media influencers means to public relations agencies

Social media influencers are key stakeholders in the broad scheme of marketing and communications. Not only restricted to blogs, they also wield...

Lessons for Singapore brands from the Asian chat app experience

Last April Facebook Messenger announced the introduction of chatbots, presenting a major opportunity for businesses in Singapore and beyond which are...

With US$2m funding, this local startup makes e-mail marketing smarter

It provides solutions that integrate with email service provider.