FT Consulting appoints Yvonne Low as its new brand & marketing adviser

Low was formerly OCBC's chief marketing officer and McDonald's senior director for menu & digital innovation.

Singapore-based consulting firm FT Consulting appointed Yvonne Low as its new advisor for brand & marketing innovation.

The appointment will take effect on 1 May 2022.

A National University of Singapore alumnus, Low was Court Asia's regional marketing director from 2009 to 2012, McDonald's senior director for menu & digital innovation from 2012 to 2017, and OCBC's chief marketing officer from 2019 to 2020.

“Yvonne’s wealth of experience in branding and marketing for MNCs – spanning both traditional and digital media – will strengthen FT Consulting’s capabilities as we help our SME business partners transition to leverage growth opportunities in the digital economy, especially in the wake of the Covid-19 pandemic,” said FT Consulting executive chairman John Ong in a press statement.