7 out of 10 corporate communications target global market in the next five years

But guess which industry does the most global PR, and its not banking.

It was Manufacturing, which was cited by 27 % of respondents as an area where their PR teams connected globally, followed by ommercial and professional services; media; food / beverage; and tobacco (each cited by 20 percent of respondents or more).

Other findings included:

- Half of the executives surveyed regularly develop relationships with marketing/communications professionals in other countries. About 30 percent interact at least once a month; 20 percent interact three to four times a year.

- Similar percentages said they establish global connections with external clients or customers of their organizations, and with representatives of other organizations.

- The biggest barriers to global communication were culture and language, each cited by more than 40 percent of respondents.

The online survey conducted by the Public Relations Global Network in March to 206 communications professionals at agencies, corporations and non-profits across six continents.

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