Ascott launches mobile app for ASR members

Discover ASR acts as a one-stop 24/7 digital concierge.

Ascott, CapitaLand’s wholly owned lodging business unit, launched a new mobile app Discover ASR for members of their loyalty programme, Ascott Star Rewards (ASR), on 6 October.

Using the mobile app, ASR members can look for special deals, book their stay at about 200 participating properties across more than 25 countries and over 85 cities, do self check-ins and check-outs, redeem vouchers, and view their membership points and status.

“Our members will get to level up their stay experiences with the new ‘Discover ASR’ mobile app and the #DiscoverASR Virtual Travel Festival through an array of app exclusives, protips, recommendations, giveaways and contests,” said Ascott’s managing director for brand and marketing, Tan Bee Leng.

Discover ASR will be enhanced with more features and supported by more languages in the following months.