Singtel TV unveils new Chinese entertainment channel

It will show various Taiwanese, Chinese, and Korean content.

Singtel TV launched e-Le as a Chinese language channel which will broadcast Asian entertainment and lifestyle content from around the region, an announcement revealed.

“e-Le features a fresh and exciting line-up of top quality drama, variety shows and films from across Asia, specially curated by Singtel,” Singtel CEO for consumer Singapore Yuen Kuan Moon said.

e-Le will be available free to Singtel customers, Singtel postpaid mobile, as well as broadband customers. It will also be broadcasted through Singtel TV Channel 11 and through the Singtel TV GO app.

“With e-Le, we aim to connect with a younger generation of viewers, who are accustomed to consuming content on-the-go and on-demand, as well as families who enjoy watching television together,” Yuen said.

The channel will showcase various Taiwanese, China, and Korean content.