Here's why M1 is keeping its hands off premium content bidding war

Launch of IPTV underway.

According to CIMB, the main motivations for M1 to launch IPTV is its view that there is a niche for tier-2 content and to increase stickiness among its customers.

The telco believes that Singapore is too small for premium content and does not want to engage in a bidding war for content.

Here's more:

M1’s MiBox IPTV service features on-demand older-season Taiwanese and Korean dramas and variety shows as well as learning channels which are ahead of the FTA release window.

Its target market is the 40% of households that have not subscribed to pay TV, but do not mind paying a small amount for tier-2 content.

Overall, we believe that M1 has carved out a niche market to address which has been largely overlooked by its larger peers. However, we do not think it will  contribute significantly to M1’s revenue.