
M1’s postpaid and prepaid businesses take opposite routes
Its recent promos focus more on the latter.
The telco giant’s postpaid plans, spearheaded by MySIM, has been gaining a lot of traction lately, gaining 11,000 new subscribers. However, the same cannot be said for its prepaid business.
According to a report by UOB Kay Hian, handset subsidy remains relevant to Singaporeans as demonstrated by the city-state’s affinity for MySIM.
“M1 added 11,000 post-paid subscribers and its post-paid subscriber base expanded 2.9% yoy. M1 launched mySIM - a SIM-only post-paid mobile plan - during the quarter although the bulk of new and recontracting customers continue to prefer the usual 2-year service plan bundled with a smartphone,” UOB Kay Hian said.
However, its prepaid business isn’t enjoying the same success as it contracted by 3,000 subscribers qoq due to the termination of expired SIM cards issued to MVNO customers.
“Pre-paid ARPU declined 7% yoy to S$14.60 on lower contribution from voice,” UOB Kay Hian said.