M1 ditches 19 mobile plans for one base plan

SIM-only and handset bundles get one base plan each.

M1 is folding its 19 mobile plans and opting for one base plan each for SIM-only and handset bundles, it said in an announcement.

The SIM-only contract-free base plan starts from $25, and the handset base plan starts from a $30 contract. Both plans come with unlimited weekend data and offer data value bundle starting with 30GB and 12GB respectively at the base plan.

Customers can then build and personalise their own plans over the base plan by adding on more data, voice minutes, SMS, roaming pack and other value-added services depending on their expected usage and need. “The simplification offers customers greater flexibility and personalisation through a mobile plan that can be made-to-measure,” the company said.

M1 also introduced a new website which enables consumers to sign up for new mobile plans online and choose to have their SIM card and handset delivered to their doorstep at no additional cost.

“Since the recent acquisition of M1 by Keppel Corporation and SPH, the M1 team and shareholders have been working hard to crystallise our transformation strategy across all areas of our business, with the primary aim to deliver the best possible customer experience and simplification of the customer journey,” said M1 CEO Manjot Singh Mann.

Also Read

Singapore emerges as world’s 2nd most expensive data centre market

SIAS urges NeraTel shareholders to reject Ennoconn Corp's mandatory offer

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit