M1 reveals launch details for All You Can App mobile download service

Monthly subscription price set at S$5.35.

M1 Limited (M1) announced that it will launch the All You Can App mobile download service, and that the service will deliver more than 800 premium games and apps on a monthly subscription starting 8 November 2013 on mobile devices.

The service premiered on M1’s Internet TV service MiBox in July 2013.

Each subscription will be priced at S$5.35 per month, and will deliver access to popular titles such as Fruit Ninja: Puss In Boots and Runtastic Pro, downloadable onto up to three Android-based devices, said the telco.

M1 added that as a launch promotion, customers will enjoy a 7 day free trial and receive a free Electronic Arts app download such as Plants vs. Zombies and Bejewelled 2.

“M1 customers can now enjoy hundreds of popular mobile applications and games at an affordable price payable conveniently through their mobile bill. We are excited to work with Mobiroo to extend this new service to our mobile customers,” said Mr. P. Subramaniam, Chief Marketing Officer of M1.

“Content subscription services have been growing in popularity, with consumers looking for services that give them unlimited access to content. Our partnership with M1 brings this experience to the apps landscape, and we are very excited to provide M1 customers with this amazing value for an ultimate app experience." said Mr Alan Wong, APAC President for Mobiroo.

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