
Singapore telcos' data monetisation seen to speed up this year
Users to upgrade to higher data cap plans.
According to Maybank Kim Eng, data monetisation will speed up in 2014. 4G adoption will occur faster than 3G as new future handsets will all be 4G devices.
Here's more:
We also expect more users to upgrade to higher data cap plans. By 3Q13, over 30% of postpaid users have switched to 4G data-tiered plans.
This is the biggest trend to watch in 2014. We believe 50% of postpaid users will be on a tiered 4G plan by end-2014, and 70-80% by end-2015. M1, our top BUY, stands to gain the most as mobile accounts for 80% of its service revenue. StarHub, which has 53% of revenue coming from mobile, is next in line.