SingTel acquires Pixable

The firm known for its smartphone app that prioritises photos on social networks for consumers was bought for US$26.5m.

Singapore Telecommunications Limited announced that it has signed an agreement to acquire 100 percent of Pixable Inc.

Pixable provides social web users with a personalised photo experience, using next generation predictive analytics and artificial intelligence to analyse users’ interactions and consumption habits to prioritise photos from close friends and family.

Users are presented with the most interesting photos through feeds such as “Top of the Day” and “New Profile Pics”.

More than 4 million users have installed Pixable's “mobile photo inbox” service via the web, iOS devices and Android devices.

Mr Allen Lew, CEO Group Digital L!fe, SingTel said that one of the goals of SingTel Group Digital L!fe team is to develop next generation mobile services that make life easier for mobile customers.