StarHub sheds 3,000 broadband subscribers in Q1

But the segment ARPU was stable at $37.

As subscribers opt to go for fibre broadband, StarHub has lost 3,000 residential broadband subscribers in the first quarter of the year.

According to UOB Kayhian, despite the shedding of subscribers, the group's average revenue per user (ARPU) remained stable at $37.

Overall, the group's broadband revenue was slightly higher at $54m, thanks to an increased mix of customers on the higher speed fibre plans.

Meanwhile, the group's enterprise fixed segment is gaining traction. UOB Kayhian said revenue from data & Internet increased 6.6%.

"Management plans to expand managed services that bundles connectivity with analytics and security solutions. It also intends to secure more enterprise customers and reduce the reliance on its wholesale business," the brokerage firm said.