Why StarHub isn't panicking about clients switching to SingTel

Amidst the BPL broadcasting spat.

According to CIMB, the Media Development Authority’s (MDA) recent ruling to SingTel to cross-carry the Barclays Premier League (BPL) 2013-16 seasons should ease competitive pressures a little. 

This is because StarHub’s TV subscribers can now subscribe to BPL directly from SingTel without having to sign up with SingTel for pay-TV services.

Here's more from CIMB:

This reduces the likelihood of StarHub’s customers exiting for SingTel, which has broadened its content offerings.

StarHub is making preparations for the cross-carriage of BPL from SingTel. This is despite SingTel’s appeal against the MDA’s ruling. SingTel has also asked the Minister for Communications and Information for a stay of execution on the MDA's decision, pending the outcome of its appeal.

While StarHub would not comment on the likely outcome, the Minister had never overruled the MDA in the past.