online shoppers
Traditional advertising loses grip on Singapore's consumers
Nearly half of Singaporeans rely on word of mouth when it comes to shopping.
Traditional advertising loses grip on Singapore's consumers
Nearly half of Singaporeans rely on word of mouth when it comes to shopping.
Recurring mega sales have their own dangers
An expert from Intrepid warned against ‘shopper fatigue’ triggered by frequent large-scale shopping events.
4 out of 10 SEA shoppers not missing in-store shopping
This will drive the push towards more personal shopping experiences in Southeast Asia.
Marketing Briefing: F&B, groceries to thrive in 24/7 service
This is driven by the 2.2 billion internet users in the Asia Pacific region.
What are the 4 types of Singaporean online shoppers?
Contrary to the popular stereotype, Singaporean men are more price-conscious than Singaporean women.
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