
SMRT reveals 5-point growth strategy
Will it be a less bumpy road for them?
According to SMRT Corporation's CEO Desmond Kuek, while recent events have affected public confidence in the company, the management is determined to put these behind and move forward.
Speaking at SMRT's 14th Annual General Meeting last July 29, Kuek revealed in his speech that the company is taking firm steps to focus on five strategic areas.
First, it will continue to improve Operational Performance in safety, reliability and capacity.
"We have started work to renew our ageing network on the NSEW Lines. These include changing out sleepers, signalling and third rail systems, as well as the acquisition of new trains and upgrading of old ones," he said.
Second, it will enhance its Customer Experience on the ground.
"We are doing more in preventive and predictive maintenance, investing in Service and operational staff in stations and interchanges, and improving our communication and engagement efforts with passengers so that they can have a more positive experience despite the discomfort and inconvenience," he noted.
Third, it will continue to strengthen our Workforce Health, anchoring each one of itsstaff on a clear vision and strong shared values, nurturing them to be their best.
Fourth, to entrench Organizational Excellence, SMRT will continue to manage risks and costs, and ensure the highest level of governance, safety and security.
Finally, we are committed to ensure Sustainable Growth and deliver shareholder value. Looking ahead, I am optimistic about our longer term growth prospects.
Kuek stressed that he is optimistic about SMRT's longer term growth prospects.