Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. 

8 in 10 marketers in Singapore ride the AI wave: report

Marketing teams who use AI are more likely to outperform.

8 in 10 marketers in Singapore ride the AI wave: report

Marketing teams who use AI are more likely to outperform.

Customer service viewed as revenue driver this year amid rampant AI use: report

AI integration close to half of service organisations, only 1% has no plans to use AI. 

Singaporean workers wary of trusting AI: report

Workers fear losing control over AI; human oversight crucial to trust.

SG leads APAC in AI readiness

It scored 70.1 in Salesforce’s APAC AI Readiness Index.

Are employers offering ethical AI training to Singaporeans?

Almost 80% of workers polled said their firms have no policies for generative AI.

5 in 10 employees say AI is the most in-demand digital skill

However, only 15% of them possess expertise in AI.

Nearly half of business leaders have data skills gap: Salesforce

More than four in 10 (44%) have insufficient ability to create data insights.

8 in 10 consumers are rethinking spending

Four industries will be most affected by this change.

Businesses want 2-year instalment payment options: survey

About six in 10 want to accept instalments in cryptocurrency.

Only half of shoppers trust companies amidst ‘trust-based economy’

Meanwhile, 61% are comfortable divulging personal information to 'transparent' firms.