See how EatAds aims to take a slice of outdoor advertising’s $33b industry

It plans to expand to 5 more countries.

Poised to tackle the major challenges of the outdoor advertising industry, startup EatAds plans to bring transparency and efficiency to advertisers.

In an exclusive interview with Singapore Business Review, EatAds founder shared that the industry still falls short in maximizing the availability of resources in meeting its targets.

“We are bringing ROI metrics to an industry which doesn't employ the power of tech to operate at the level of sophistication it should be. Smart platforms and data analytics are what EatAds brings to the table to help disrupt the oldest form of advertising,” says its founders.

With funds pocketed from Angels in Singapore in India, EatAds plans to expand its operations to more countries.
“We've been approached by five different country partners to bring EatAds to their countries,” they added.

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COMPANY PROFILE

Name of the company: EatAds.com
Founder/Founders: Dhruv Sahgal, Nigel Hembrow, Kamalesh Basu
Website: www.eatads.com
Major Investors: Crystal Horse Investments
Source of funding: Angel
Start of operation: March 2011

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