This startup is poised to take a slice of Asia-Pac’s US$1.76b big data market

Plans to make Singapore as world's analytics hub.

With an estimated worth of US$1.76b big data technology and services market (APAC ex-Japan) by 2016, the future of data analytics is definitely bright. One of the startups aiming to take a slice of this huge market is Sparkline, a digital analytics consultancy based in Singapore and operating across Asia Pacific.

Founded by three Google alumni in 2012, Sparkline develops smarter customer service approaches for businesses and gives them better understanding of the value of their digital assets and media channels. Sparkline's customers are across Asia which include big-wigs such as Google, SingPost, IKEA, Malaysia Airlines, INSEAD, Amari, Digi, Dtac (Thailand) and Bangkok Air.

With a background from Google, founders Aleetza Senn, Vinoaj Vijeyakumaar and Timo Josten boast that their team has over 18 years of combined experience in digital across Asia in Product, Performance and Strategy.

In an exclusive interview with Singapore Business Review, they shared that their company is the first in Asia with such services.

“Being the first to market in Asia we look forward to helping businesses here understand how data analytics can help them achieve greater ROI. We have met customers who invest their budgets into various platforms without knowing the effectiveness of the platforms. Sparkline seeks to help businesses be more cost efficient at the same time attain higher ROI,” they said.

Asked about their future plans, Sparkline founders said they are shutting out the noise of buzzwords like ‘Big Data’ and instead simplifying data for businesses to show clients the business opportunities that they can obtain from data they already have.

“We want to expand the company and contribute to Singapore’s vision to being an analytics hub. We look forward to sharing our knowledge about analytics to create greater awareness around the opportunities behind data. Also to develop products that aid in simplifying data, empowering companies to be data driven and to be able to upskill their teams to use data in actionable ways,” they said.

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